Lead Generation

Productivity and efficiency. Increase Sales by finding and passing only the most qualified leads to sales.

Speed.  Ignite your product launch or entry into a new market by identifying suspects and qualified, sales ready leads quickly.

Conversion. Improve pipeline conversion rates by identifying qualified leads to pass to sales.

Topline. Grow the Sales Pipeline by uncovering sales ready opportunities,

Planning. Generating a predictable flow of qualified buyers for your sales organization to keep them focused on revenue generating opportunities.

Experts in Sales Lead Generation Services
Engage our lead generation services and gain a predictable flow of qualified sales leads and grow the sales pipeline.

In today's environment, it has become more challenging to uncover new sales leads. In the SalesForce Group’s Lead Generation Practice, we have the experience and proven sales lead generation techniques to jumpstart your marketing and sales pipeline to provide sales-ready leads in a matter of weeks, not months.

Generating the growing number of qualified leads your sales team needs to be productive takes a combination of fresh thinking and proven processes. Techniques that once worked well for marketers no longer produce the quantity or quality of leads needed to support a profitable growing business. It's time for a new model and process.

We are not a traditional telemarketing agency. This important distinction is driven by our belief in rich meaningful sales conversations, a long term investment in relationship building and above all having respect for prospects and our clients’ brands. We don't pitch, we engage prospects in a credible business conversation, sourcing new leads and revenue opportunities for our clients.

SFG’s Lead Generation Solution

Our team of professional lead development experts works for you to:

  • Develop Objectives & Metrics:
    • We determine and agree on what constitutes a successfully qualified meeting
    • We agree on the number of highly qualified, senior-level meetings you require each month.
  • Optimize your value proposition
  • Rapidly and systematically profile your target market
  • We build a prospect database based on your target marketing criteria of companies and key contacts
  • Uncover and reach qualified targets to find the ultimate decision-makers
  • Conduct product demonstrations that generated interest
  • Schedule meetings with decision-makers
  • Gather and report on market intelligence
  • Provide real-time reporting via a comprehensive lead generation dashboard

Lead Generation Results

Delivering strong Marketing ROI in today's tough economic times demands smart, aggressive, and highly efficient lead generation programs from SFG to:

  • Improve pipeline conversion rates with efficient B2B qualified lead generation and nurturing
  • Jumpstart your product launch or entry into a new market by identifying each qualified lead faster
  • Maintain a predictable flow of qualified buyers for your Sales organization
  • Accelerate your sales lead generation

Improve Sales productivity by delivering only the most qualified leads

Lead Nurturing and Management

Improve pipeline conversion rates through integrated, multi-touch lead nurturing campaigns which will uncover prospects as soon as they are ready to engage with sales.

Timely profiling of your solution to prospects by regularly engaging with prospects which will ensure leads are moved into the funnel as soon as they are sales ready.

Keep the sales pipeline full with qualified leads by reaching a clearly defined audience with a proven combination of regular touch points which engage recipients and uncover business opportunities.

Qualified Lead Nurturing Services

For leads that are qualified but not yet closable, keeping your solution at the forefront of their minds is critical.

The SalesForce Group uses proven business-to-business lead nurturing techniques and pipeline management to uncover new opportunities in your database and accelerate the conversion of leads.

We are not a traditional telemarketing agency. This important distinction is driven by our belief in rich meaningful sales conversations, a long term investment in relationship building and above all having respect for prospects and our clients’ brands. We don't pitch, we engage prospects in a credible business conversation, sourcing new leads and revenue opportunities for our clients.

SFG’s Lead Nurturing Solution

The SalesForce Group leverages our experienced team of lead development experts, a creative approach and an iterative process that continuously focuses on measuring and optimizing the techniques that work in complex sales cycles to:

  1. Quickly and thoroughly profile your target market
  2. Find the ultimate decision-makers in companies
  3. Uncover information around budget, need and timeframe
  4. Conduct product demonstrations that generate interest
  5. Leverage our full lifecycle lead nurturing process to deliver closable buyers
  6. Report results in real-time using a comprehensive lead generation dashboard

Lead Nurturing Results

Delivering strong ROI in today's market demands highly efficient B2B and consumer lead nurturing and pipeline management programs from The SalesForce Group to:

  1. Improve pipeline conversion rates with efficient lead generation, qualification and lead nurturing
  2. Increase the flow of qualified buyers to your sales organization
  3. Enable sales to focus only on the most qualified leads

How The SalesForce Group’s Lead Generation and Lead Nurturing is different:
We're committed to breaking the conventions associated with the call centres, telemarketing, telesales and the cold calling industry - in fact we try not to even use these words or phrases at The SalesForce Group.

Conventional The SalesForce Group’s Model for Lead
Generation & Lead Nurturing
High volume of phone calls and poorly qualified "leads" Smaller number of highly targeted contacts resulting in qualified meetings and opportunities
Cheap resource Well paid incentivized high-caliber agents
Scripted unidirectional Rich meaningful interactive conversations
Pitching Business focused conversations
Aggressive or pushy phone manner Respect and permission based engagements
Supplier or vendor with commodity service. Business partner with shared values

Marketing

The lifeblood of any growing organization is new business sales.

Within today's fiercely competitive and budget restricted market, sales and marketing executives have turned to innovative and cost-effective demand generation services to improve the efficiency of the sales process and increase revenues profitably. (see funnel)

SalesForce Group provides innovation in the services that create sales acceleration: marketing, lead generation and lead nurturing.

Our clients regard us as a valued business partner and an extension of their own sales and marketing operation, not only as a supplier or external agency.

1. Marketing

  • Value Proposition and Key Sales message development:
    • Refine value proposition
    • Key selling messages
  • Website Development & SEO
  • Targeting:
    • Segmentation
    • List acquisition plan
    • Data Base management
  • Persuasion sequence mapping by sales and marketing tactical components:
    • Outbound telemarketing lead generation
    • Web site promo
    • Email campaign
    • Customized messages by target segments
  • Acquisition Metrics / Quantified model:
    • Scope market size and probabilities; prospects , leads, closes
    • Sales economics, solidify plan on how Karate Kids makes money
    • Pilot and rollout sales objectives
  • Marketing and Sales Collateral:
    • Call scripting
    • Web site Search Engine Optimization (SEO)
    • Web Site Design & Development
    • Web promo and online campaign development
    • Email campaign development